Purina had a problem. Consumers thought their products were full of bad stuff. Our task: change the mindset. We started with a single thought: we can tell you everything you need to know about healthy, happy pets in one bite. Every concept started with a little piece of kibble, but we took it farther. From social to digital videos, the clients loved it.  Even the dogs. 

Show cute babies. Show cute clothes. Simple design and fun headlines. 

And every woman knows the power of a little black dress.  At any age.

How do you take the Ford/By Design campaign and make it more social focused? The By Design campaign was extremely colorful, so we made these executions bold and interactive. From color bombs to seeing your personal commute on a billboard in real time, these ideas take Ford in a new direction.

Cyber Monday is the day where people are glued to their smartphones and laptops. Buying stuff. To promote Ford Explorer, we thought we’d highlight another choice. Getting out there .

These Facebook executions highlight the launch of Lincoln Way that gives owners new ways to drive their experiences. 

The Facebook Canvas ads highlight the app that gives Lincoln owners more freedom. 

If you’ve driven an Audi, you know. It’s an experience.

I was proud to be part of the A8 launch, writing about it for Audi Magazine and creating the registration website for the launch event.

Audi Owner Access Pass Email

Audi owners get perks. Even when they attend an auto show. This email highlights how owners can refuel in style.

Audi Website Samples

When you’re an Audi owner, it’s not just about the drive. Owners get access to experiences, events and new vehicle introductions.

PNC College-Focused Print Campaign

Send your kids off to college and it’s their first experience with managing their finances. This campaign pokes fun yet educates parents about how PNC has smart solutions even for “study group”.

PNC Growing Up Great Print Campaign

How do you visually show how much PNC does for kids in Cleveland? Show kids. Show them having fun. Show what being exposed to the arts can lead to. 

Quicken Loans offers their services to smaller banks, credit unions and independent brokers across the U.S. But how do you recognize the top performing partners?  Create a club: Pinnacle.

We made it exclusive and elite. And what happened? Everyone wanted in. 

Quicken Loans Mortgage Services started out at #7 in market share. Now they’re #2 and inching closer to #1.  All in just one year. This first-ever marketing campaign contributed to the fast increase. We focused on the strong relationships between Account Executives and partners.  And in a sea of graphs, suits and all-type ads in mortgage industry publications, these stood out. 

Rocket Pro TPO (formerly QLMS Mortgage Services) proudly sponsored Simona De Silvestro in the Indy 500 and the first female Indy Car team ever. These digital videos are part of a campaign called Rocket Accelerator that highlights female leaders in racing, the broker industry and beyond.

Print #1

Jeep is a classic. So, we treated it like a classic. Made it an actual work of art. 

 Print #2

Jeep owners love their Jeeps. In this ad, we spread the love to nearby admirers. 

Print #3

There are Jeeps. And then there is the Jeep Grand Cherokee Overland. With its upscale interior, some people feel guilty for getting it dirty.

Chrysler Print and TV

Town & Country

How do you position the safest minivan ever in a fresh way?  Show how it provides refuge for a highly trained fox.  Really, we trained a fox. The client liked the print ad so much, he requested a TV commercial.

How do you show luxury without saying luxury? Godiva, anyone?

Sebring Convertible

How do you visually show the visceral exhilaration of driving a convertible? Add a little wind.

I was proud to be part of the incredibly successful Cadillac rebrand. We called it “Breakthrough”.

How do you translate that into print?  With bold, in-your-face headlines that align with the broadcast. 

I also had the opportunity to create a fun TV spot about a guy going to his high school reunion, using a little Cadillac ingenuity.

Lincoln

The Radio City Rockettes get noticed. We wanted Lincoln to get noticed in the program ad. So, we created a seating chart like you’ve never seen. 

Ford Police Interceptor

Seeing those flashing red and white lights in your rearview mirror happens. When it’s a Ford, they seem to come out of nowhere. 

Ford Explorer 25th Anniversary

Anniversary ads don’t need to be boring. We made sure of it. 

I love writing about things that make a difference in people’s lives.

A laptop that’s empowering children in third world countries.

A Ford dealer who’s taking steps to help his autistic son.

A Ford engineer who’s showing his son that dreams come true and breaking a Guinness World Record.